Businesses and CMOs who handle their own marketing efforts often struggle to create high-quality content that will engage their target market and achieve their promotional goals. However, struggling to produce content doesn’t have to stop you from establishing authority or seeing substantial returns from it.
With that struggle, many businesses are choosing to outsource their marketing efforts as a great solution to building authority while advertising the brand. In fact, 44% of Business to Business (B2B) marketers outsource their content, design, editing, and even distribution efforts to boost the production of the brand.
In this guide, we will discuss our top 3 reasons why you should consider if outsourcing your blog is right for you.
You Need to Build Traffic
Having a business with an internet presence needs a blog with content. While the hype for business blogging is more on how to make money from your blog, it will ultimately benefit the bottom line. In fact, blogs can help increase as much as 434% more indexed pages, which means you will gain organic traffic from Google and visitors from other sites. As a result, you will gain more sales, ad revenue, and loyalty to the brand.
However, it is important to understand that the competition on Google is getting higher than ever. A Chitika study claims that 92% of engine search traffic starts from the first page. Without a good blogging strategy, websites will find it much harder to connect with their target audience.
Improve Your SEO Content
Another study by Chitika suggests that SEO is valuable not only for blogs but also for online businesses. This helps to build ranking on Google and gain authority over competitors listed below them on the search page. Outsourcing blog content writing is the only way most owners can produce all the materials and promotions they need to grow their blog business.
Save Time and Cost
Outsourcing your business blog provides countless opportunities to leverage external expertise and quality services at a decent cost. By opening up internal resources, owners can focus on the growth of the blog and the bigger picture of their business. Before you consider outsourcing the business aspects of the blog, you will first need to understand what your company needs to outsource. According to Corporate Business Solutions, quality outsourcing will help you develop the idea process of management, policies, and practices that are needed to drive profit to your business.
Furthermore, to compete in the online world, vendors must continue to evolve with sophisticated solutions and services to suit their business. Managing a strong blog/client relationship will increase the success of your overall investment.